The Wedding Party is the highest grossing movie in Nigerian cinemas; doing nearly 300 million Naira more than the number 2 on the list, according to Mr. Michael Dale Williams.

Michael Dale Williams is a marketing consultant with vast experience in helping entrepreneurs and SMEs create profitable businesses. He has worked as a consultant to the Carnival Commission in Cross River State, the Managing Director of the Cross River State Tourism Bureau; and currently, he is Head of Business Development for EbonyLife TV.

In a recent interview he revealed the simple but effective strategy behind the success of the romantic-comedy movie, The Wedding Party, which has seen it sit atop the list of the highest grossing films.

You have been a part of many innovative projects from the London Notting Hill Carnival Board, Cross River State Tourism Bureau, and now EbonyLife TV. How do you keep yourself relevant in the field?

“The only way to stay relevant is to do your best job. Get the best possible advice and try to innovate as much as possible. I am learning new skills, reading and researching; trying to stay abreast of the new technology, especially in the communication field.”

EbonyLife TV’s The Wedding Party the highest grossing Nigerian Film (Domestic Gross). Could you share a tip from that success that could help other entrepreneurs?

” As we speak, The Wedding Party has grossed over 470 million Naira, that’s nearly 300 million Naira more than the number 2 movie on the all time list of highest grossing films. Any entrepreneur can learn from its success...

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