Have you ever wondered why your online reputation is not the way you envision it will be? If you have, then there must be something other businesses are doing that you are not aware of. The online reputation of your brand speaks volume. People prefer to read reviews about a brand before conducting business with such a brand. This is why you should be on top of your game when it comes to your online reputation.
Online reputation management is the act of monitoring and addressing undesirable search engine results or mentions in online media for a company or product.
The following are the common mistakes brands or online reputation managers make in the course of their job.

1. Inconsistent post schedule
If you want your followers undivided attention, you must be consistent in your posting schedules. Your inconsistency will shift the focus of your followers from your brand to that of a consistent competitor.

2. Deleting negative comments
Most people think if they delete a negative comment from their page, other followers will not see it thereby causing no harm to the brand's reputation. Deleting a negative comment will infuriate your followers the more. Rather than aggravating your followers by deleting a negative comment, try as much as possible to apologise to the follower and let them know the reasons behind the action you took that must have caused the grievance. Deleting a negative comment means you either have something to hide desperately or you don't care about their feelings.

5 Online Reputation Management Mistakes http://ademidunabimbola..com/2017/04/5-online-reputation-management-mistakes.html