Culture is simply defined as a way of life of a group of people in a particular location. Cultural practices are carried out either consciously or subconsciously –that means this practice revolves around the lives of the people in a routinely executed manner. With that simple explanation, it is now glaring that a product/service that fits into the culture of a people will definitely not fail because patronizing such products/brands become a conscious or subconscious thing for them.This is why researching a peoples’ culture is key to a successfully executed marketing strategy. For example, a larger percentage of Nigerians love to drink beer. If you go to Eastern part of the country, the popular STAR, Gulder, Heineken etc are not as popular as HERO because HERO beer is produced by SAB-MILLER in the region which ultimately make its circulation more than Guinness and Nigerian breweries’ brands.
Read more..http://naijaentrepreneur.com/2017/04/24/building-a-marketing-strategy-around-culture-can-make-you-millions-of-dollars/