My father do say: “there are many ways to kill a cat. As long as the cat is dead you have no problem.” That can rightly be said about people with full time employment trying to create or start a business by the side.

Due to the downward movement of the economic situation of the country, more and more people are starting their own business by the side in addition to the present salary jobs they had. This is a very good drive, a movement that can save lot families from the uncertainty of the job market.

Making more on the side is a great way of getting paid handsomely for working on interesting projects based on your own terms. It takes away the worry of down finances away and gives you the privilege to call the shot and take control of your life.
But one sad part of this entire story is that the majority of individuals with a full time job who starts a business by the side are failing in their numbers.

To make matters worse many so called business expert readily gives them very wrong business advice, largely to the fact that many of them only teach but never practice what they teach. As a result you end up making one (or more) very bad decisions right at the beginning when they’re getting started.

I see this happen every time, maybe you do too. You will hear them asking someone who want to start a business by the side to get on all this social media like: Twitter, Facebook and co, get a very good business logo, get your business registered, design a great business card, flyer or build a website and then, magically money will just start pouring in.

But the truth is that getting started in the business world does not work that way.

“We have tons of terrible Business advice out there, especially on the internet and I know you deserve better.”

Look around you for a moment and see what every successful business people do, you will quickly notice that they always take a different approach than most people do.

Instead of running after tactics, they have a system, a step-by-step plan that serves as a pointer for them right from the very first task of finding a profitable business idea to the point of knowing who the best people in need of their services and getting their first paying clients.
As a startup I will strongly suggest that you avoid all this complex marketing strategies that people parade on the internet as the in thing and focus primarily on locating people who are willing to pay you. If you ask me: “do you need any of that multifaceted marketing to start making money on the side?” My answer will be a resounding “NO”

The best way is to learn how you can go directly to your customers. Its much easier than you think.

Today I will show you the right system you need. It all starts with knowing if what you have chosen to do will be profitable, because most people I have seen venturing into a side business make their biggest mistake here.

A simple test you can do is to try and connect the service you are planning to offer plus the benefit of having that service. Why is this so? Most people cannot connect that dot at all so it is left to you to do for them.

Unlike most people don’t just say “This is what I do, in case you have any work for me?” That is a total kiss of death. Because people only care about what you can do for them not what they can do for you.

So try this test[center][/center]
“I can help you with (product/service) so that you can (benefit).”
Whatever it is that you so decide to do (service). What does your clients get as a result of that (benefit). This is exactly what they really care about (benefit).

Now, how does this step help you with making money on the side with your full time job? It makes you more focused on how to start making money, instead of trying everything to know what works. Now let us find the right people for you. Your own ideal client.

Who can you can help[center][/center]

I will like to say this upfront, don’t be a generalist but be a specialist. Have you ever wonder why 98% of so called business centers fail? It is because they tend to do everything. If you take a look at typical signboard or signpost of a business center you will notice a long list of what they offer but client are not coming. So please don’t be a generalist.

Even in the medical world a specialist will make more money than a general practitioner. Suppose you have toothache, who do you go to? A general practitioner? A hell No.

But I see this happen every time. Because you can do many things, you tend to pick broad generic services with lots of competition like: general house cleaning, general writing, technology, all electronic repair and the likes. Going this route, you are less likely to sell or be noticed. Meanwhile, if you can be specific it will help you to deeply understand your clients and their problems. With this you will worry less about competition or the common price war.

Soon I will be showing you will choose your niche in such a way that you’ll become the only option for them.

First let me show you how to find them[center][/center]

Let us drill down or simply break down your niche. Remember my caution: Do not try to find every person on the internet or in the country. NICHE IT DOWN by demographics, psycho-graphics and so many more options.

Next is to find out where they go to when they have problems and needs a solution:
• Want to pitch to job seekers that need to change career? Go to job boards and forums.
• If you want to tutor secondary school student on Algebra, there’s probably a local parent near you where they are just waiting for you.

Later I’ll show you how to discover precisely what people want and how to niche down, so that you will only spend your time on the people who are most interested in paying for your help.

Get in touch with the people who want your service[center][/center]

Now that you’ve known the kind of people need your help, you’ll need to get in touch with them. And is also easy.
First, come up with at least 10-20 potential clients that fit into your ideal client profile, then do your research, find more about their problems and start mailing them.

You will only need to write just a few emails, and then follow my simple “Turn Table” technique to get your first clients.
Now remember when getting across to your potential client when using emails or physical letter, they see a lot of non-helpful emails so they are already pissed off! Don’t start off rambling about how good you are, if you do you will get deleted or end up in the trash. But instead let your email have the following:

Say something interesting you noticed about them or their work.

Get to the point quickly by showing them that you know their problem.

Then show them how you can help them solve those problems with benefits they get.

Put a call to action. Let them take a specific step to get to you instead of multiple steps (instead of saying you can call, text, email or visit a link. Better to just ask them to take just one step)

My Turn Table Technique.[center][/center]

Assuming you had gone through my system above and you have been invited in. this is where my technique comes in but it requires you to do a little background work about the client before showing up.

This is just a list of problems you have identified with your potential solutions to it. So while the business person is asking about your skill set and how you can help. Once they start asking about price you just pull out your list and turn the table.

This will position you above other competition and gives you the power to charge more and higher than others.

Was this helpful for you? I will like to know what you think.