Headlines are crucial for the success of any content. A great headline convinces people to read your content. According to Copyblogger, 80% will read the headline while the remaining 20% will go further to read the main content. It was noticed during a campaign that the click through rates increased by 42% when a word from the headline was changed according to quicksprout. Headlines are important because they are the first lines of your content that people read. They create an impression that either attracts the reader or turns them off.

The main purpose of any headline is to get the readers to read the first sentence. There are 4 Us of headline writing followed by a lot of copywriters and they are listed below:

a. Unique: a unique headline stands out, it must show personality and get customer's attention.

b. Ultra-specific: your headline should have clear information to let readers know whether you have what they want or not.

c. Urgent: a good headline must contain something that compels the readers to read your content.

d. Useful: your headline should state benefits readers will get when they click to read your content.

Your headlines should have the following characteristics

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