Facebook is starting to roll out an 'Order Food' button in its desktop and app interface in the US.

The Order Food button however works only for restaurants using Delivery.com or Slice services to help deliver their food to customers.
What Facebook did was to integrate with these services, allowing customers to just click on a hamburger icon and from there order food without leaving Facebook.

While Facebook pages have supported 'Shop Now' for some time, integrating food delivery is a smart move and something that would be worth expanding into other markets. Many customers already visit Facebook to either like eatery pages, look at food pictures, share promotions and such - enabling the outright ordering of food from a Facebook page is the logical next step.

Besides ordering food, Facebook has started to introduce other features such as city guides, a town hall, online jobs boards as well as a networking feature called 'Discover People'.

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