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The 2017 Bugatti Chiron.
The all-new, gut-punchingly expensive Bugatti Chiron (which reportedly starts at $2.6 million but almost certainly doesn't stop there, given the nearly endless customization options ) isn't even the fastest Bugatti road car in existence—at "just" 261 mph, Bugatti's newest model is the slower than its outgoing, 267-mph Bugatti Veyron 16.4 Super Sport. Of course, the Chiron's 8-liter, quad-turbocharged, 1,500-hp W-16 engine is electronically limited to 261 mph; remove that limiter for a top-speed run, like the brand initially did with its various Veyron iterations, and you can bet the Chiron will keep climbing. (Plus, as with the Veyron, Bugatti is sure to keep pushing the top speed limits skyward with each successive Chiron variant.) A couple things are for sure: first, Bugatti is very interested in claiming—or keeping, depending on how you keep score in the murky world of top-speed records—the title of "world's fastest production car"; next, they definitely want their newest model to eventually hold that title over an aged-out car, because it's hard to get well-heeled customers to part with several million dollars for a new car if it's only second-best to the old one. So while 261 mph is the stated top speed for the Chiron, the truth is that no one really knows how fast this car can go—but the most likely answer is "faster still." In any case, the 2017 Bugattin Chiron rightfully claims the title of the fastest new car in the world in 2017.