I once asked the owner of a lounge “what is your unique value proposition” he answered,” my interior décor is very nice”. Good answer but not enough to run a profitable Lounge.
The aim of every lounge owner is to boost profit. Sadly the dilemma for most first time owners is that they fall into the trap of thinking a beautiful exterior and interior décor is all it takes to get returning clientele. That’s so wrong.
Knowing what needs to be done can upscale a Lounge sharp-sharp.
Here are 5 quick tips to boost business in your lounge.

Organize events
There are numerous events that can be hosted in your lounge from fashion shows to a Martini sampling night and costume Jewelry exhibitions are a few special events you can organized in your lounge. The cozy ambience is guaranteed to spice up any event.
Create Brand Identity
Showcase your brand identity by working with Standard Operating Procedures so your customers know what to expect every time they walk into your establishment. Adherence to SOPs helps staff deliver consistent excellent service. You your clients preferences; show them you can deliver every time.

Work with Professionals
One reason why Most Lounges are unable to deliver consistent customer service is because they are run by owners who are limited in their knowledge of simple business operations and most importantly the Hospitality industry. Don’t be afraid to get professionals involved employ a professional Lounge Manager, not an out of work friend or relative.

Use Social Media

Social Media allows you to be creative and reach a wider audience for cheap, flex those muscles, Combo Meals, Happy Hours, seasonal specialty etc. Facebook and Instagram are perfect vehicles for you. Work with agencies that can provide you with engaging creatives it will come at a price but its value is well worth the expense.

Sit Back Cross Your Feet And Relax
Just because you have decided to invest in a Lounge does not mean you have to run it. Experienced Hospitality consultants can run your Lounge at an agreed fee, irrespective of size consultants work with hotels, running their Lounge/Bar or with private owners. Taking care of all the hassles while you sit back and get paid.

HRD Solutions are Hospitality Consultants. We make it Work.

[url]www.hrdsolutions.com.ng
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