Author: Grant Cardone
Book Title: The 10X Rule

I have read this book more than 3 times. It is a book designed to motivate you to the next level. I recommend this book to salesmen and women.entrepreneurs and leaders that want to dominate their space at work and in their chosen fields. When I am low on motivation and not meeting my target, this book comes to my and my rescue. This book is more than a sales book but the small business sales manual.

This is my book summary of The 10X Rule by Grant Cardone:
• The biggest mistake most people make in life is not that they don’t set goals but rather they don’t set enough goals.
• Operating at 10X more than what is common in both action and execution will take you far to the top.
• Limiting the amount of success you desire is a violation of the 10X Rule.
• The 10X Rule: You must set targets for yourself that are 10X more than what you think you want and then take 10X the action you think is required to get there.
• Any goal you set is going to be difficult to achieve, so why not set them higher from the beginning?
• Its better for you to come short on 10x goals than x goals
• You will either work to accomplish your goals and dreams or you'll be used to accomplish someone else's goals and dreams.
• Never reduce a target. Do not explain away failure. Always increase your actions to meet target.
• People will say, “success isn't everything.” No shit. Of course success isn't everything. But it is important. And diminishing that importance with saying like “success isn't everything” gives you an excuse to limit your vision of success for yourself and the actions you take.
• Being dependent on only one person or one solution for success is your fault. Winners bring in success from many different avenues.
• Politicians make all these promises, but your success (or your children's success) is not dependent on politics. Whether one person gets voted in or not does not determine if you will win. As long as the system provides the opportunity to succeed, no one individual, politics, or president will dictate your success – except you.
• Those who use blame as a reason for not achieving success will never be successful. Victim thinking doesn't benefit you.
• If you're willing to take credit when you win then you have to be willing to take responsibility when you lose.
• Even when bad luck or random events strike there is always something you can do to be better prepared next time.
• If people comment on your level of action, then you're doing something right.
• The biggest business problem is obscurity – not seen and not known.
• Money and power follow attention.
• Top achievers don't copy or compete. They dominate. They set the pace.
• How can you get an unfair advantage?
• Never play by the agreed upon norms of your industry. Create new ways to dominate your sector.
• You don't have to be the first to do something, but you should be the best at it.
• You have to be obsessed. Nobody has ever accomplished something incredible without obsession.
• The ability to be obsessed is not a disease. It is a gift.
• What goal would cause you to be obsessed?
• The saying “under commit and over deliver” is stupid. Instead, over commit and figure out how to show up at a higher level.
• Don't follow the pack. Lead the pack.
• Interesting trend: when people and businesses cut spending and focus on saving, they almost always save their energy, effort, and creativity as well. It is as if the mindset of dialing down spending naturally dials down activity in other areas.
• Customer acquisition is the primary objective, not customer satisfaction.
• Customer complaints are not to be avoided. They are problems you can solve.
• Powerful companies and brands are omnipresent. You need to be everywhere.
• The best revenge against your critics is massive success.
• Duplicate the thoughts and actions of successful people and you too will become successful.
• Challenge traditions and established ways of thinking, be different.
• Don't worry about how much work it is. Think about how great the results will be.
• Commit first. Figure out the details later.
• Reach up in your relationships. Find people better than you.
• Taking massive actions is the only way to fulfill your true potential.

If you are a startup founder, you need this book to serve as your rod and staff especially within the period of negative morale, declining sales and recessionary period like we have now in Nigeria. Visit www.bookvendeur.com to order books of your choice or [b]whatapp 0811111111296[/b] to get us to call you. We deliver free to your door in Lagos, Abuja and Portharcourt. Happy reading!!!