First impressions count for job seekers. How you present your company and the position you want to fill greatly affects whether potential employees will give your company a second look.
Using an active voice and descriptive terms can highlight the benefits of the position. Consider 3D Walkthrough Animation focusing on the required skills the person needs and describing the environment in which the potential employee will work.
Today's workers, many of whom are Millenials, are interested in the company's mission and any causes for which the business crusades.
Having a well-articulated statement about how your company plans to change your industry and the world may elicit some interest from potential employees during the hiring process.