Professor Umar Danbatta (Professor Umar Danbatta, Executive Vice Chairman of Nigerian Communications Commission delivered this keynote address on June 13, 2017 )


As a global phenomenon and platform for knowledge, information and person to group communications, the social media has come to shape our lives in very few exciting in remarkable ways.
Scholars (Lasswell 1927; Field 1991; Klapper 1960; Cantril 2005) have demon-strated in varying degrees the power the media could exercise on the individual and society. More recently, Castells (2010; 2012), Mutsvairo (2016), and Jenkins et al (2016) have also shown both the utilitarian purposes as well as changing nature of social media power, particularly when they are deployed in certain contexts in combination with other media

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