Boye Olusanya, the chief executive officer of 9mobile, has revealed why the company chose the new name after it stopped being called Etisalat, Daily Trust reports.

Olusanya made his comments during a press briefing which held in Lagos.

According to the CEO, the new identity is a reflection of the bold and creative attributes which the organisation shares with its valued subscribers.

Olusanya disclosed that the new brand name was chosen deliberately as it is a representation and confirmation of the company’s Nigerian heritage, its 9ja-centricity and a new phase of its growth over 9 operational years in Nigeria.

Hence, customers have been assured that the company’s values would remain the same even though it has experienced a change of name.

Further analyzing aspects of the new name and logo, Olusanya stated that the new logo represented the brand’s thoughts about the future of digital technology and its continued impact on communications and human interactions.





The logo also represents continuity and resilience; with its number theme representing the futuristic slant of the network.

The brand’s color which remains unchanged (green) further represents ‘Nigerianness’, as well as vibrancy, dynamism, life and youth.

Emerging Markets Telecommunication Services Limited (EMTS) formally confirmed the development on Tuesday, July 18.

Aimtoget - Mobile

As far as quality services are still bn rendered to their customers. No wahala.

9mobile koor 10mobile nii

In as much the quality of the network remains the same and the tariff not raised (which has been the same since the change of name days back) we are good with wharevva names you answer!

We still remember back then as ECONET were changing names, the network was going downhill!!
I can't even remember how many times they changed their names before this present one (what are they even called right now?!)

Hope the way they zap data will reduce? Í don port go mtn though...

As clueless as APC

one of the most useless network in nigeria

Ok o ar u sure dey did nt mean to write 419 mobile??

Is that-> the BIG "revelation",sir?

Dead on arrival!

no be by name wat can you offer

The baddest, the fastest and the greatest Telecommunications giant in Nigeria.

9Mobile, we are solidly behind you!!

Just reduce your data prices small sha.

Good development.
One thing I like about this network is stability--Mtn and Glo that has been in Nigeria for quite a long period is not much as stable.

Hope they give us the best!

Don't mind them. The 9 in 9mobile signifies ownership by 9 banks jare.

same way politicians trick us..

Nice one. The network that has high speed in terms of internet.

Where's d new logo

419 mobile would have been more palatable

I know some jobless people will claim that the 9 in 9mobile is Illuminati number. If you part of those people I pray u get well soon from your madness.

Wait,and this clickbait makes front page? Interesting.

That's so lame

Very weak name, just like the picture of the CEO used in this thread......

I pray there should be no retrenchmnt. Thts all that matters to me.

If them like, make dem change the name to 69mobile.

Their palava

mumu brand for mumu country

I hp this means smtn good/beta

MTN means what