The search engine optimization (SEO) world has experienced some major changes in recent years - the biggest comes in the form of Google's increased push in the direction of strong user experiences. It's hard to imagine that 10 years ago, SEO was a discipline of Blackhat marketers, whose sole objective was to increase rankings and drive traffic. Long story short - it was not nice, and Google did not like it.


Today, the "secret" to SEO is no secret at all. It is a healthy human understanding. Brands that are high on search engines have a great content, address the goal of your target group and take the time to optimize their sites from a technological perspective. Here are 9 SEO 'secrets' that will lead your brand to the awesome.

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