Following recession, Nigeria’s total advertising expenditure has declined by 7 percent, from N97.9 billion in 2015 to N91 billion in 2016.


According to an exclusive report obtained by MARKETING EDGE, in the first and second quarters of 2016, the total advert spend stood at N21 billion in each quarter, while N24 billion and N25 billion were recorded in the third and fourth quarters respectively.

Recall that in 2015, the ad spend in the first and second quarter stood at N23 billion in each quarter, while N29.8 billion (appropriately N30 billion) and N22.1 (appropriately N22 billion) were recorded in the third and fourth quarters respectively.

In the year under review (2016), print advertising declined by 24 percent compared to 2015. Press advertisement stood at N24 billion in 2015 and N18 billion in 2016. Outdoor stood at N29 billion, Radio at N13 billion and TV at N31billion all in 2016 while in 2015 the figure stood at N20 billion, N15 billion and N39 billion respectively.

In terms of reach of media in 2016, Radio and Television lead other medium in the country. Radio reaches 82 percent ahead of TV at 76 percent, Cable reaches 24 percent, OOH 62 percent, Internet 40 percent, Magazine 29 percent, Newspaper 28 percent, and Cinema 14 percent.

2016 Mediafacts report, published by MediaReach OMD, a Lagos-based media agency will be released soon and details of the top advertising product categories that contributed to the total ad spend will be revealed.

SOURCE: https://brandspurng.com/recession-cuts-nigerias-advertising-spend-by-7/

Obviously...

like seriously?

BlueBrothers:
Following recession, Nigeria’s total advertising expenditure has declined by 7 percent, from N97.9 billion in 2015 to N91 billion in 2016.


According to an exclusive report obtained by MARKETING EDGE, in the first and second quarters of 2016, the total advert spend stood at N21 billion in each quarter, while N24 billion and N25 billion were recorded in the third and fourth quarters respectively.

Recall that in 2015, the ad spend in the first and second quarter stood at N23 billion in each quarter, while N29.8 billion (appropriately N30 billion) and N22.1 (appropriately N22 billion) were recorded in the third and fourth quarters respectively.

In the year under review (2016), print advertising declined by 24 percent compared to 2015. Press advertisement stood at N24 billion in 2015 and N18 billion in 2016. Outdoor stood at N29 billion, Radio at N13 billion and TV at N31billion all in 2016 while in 2015 the figure stood at N20 billion, N15 billion and N39 billion respectively.

In terms of reach of media in 2016, Radio and Television lead other medium in the country. Radio reaches 82 percent ahead of TV at 76 percent, Cable reaches 24 percent, OOH 62 percent, Internet 40 percent, Magazine 29 percent, Newspaper 28 percent, and Cinema 14 percent.

2016 Mediafacts report, published by MediaReach OMD, a Lagos-based media agency will be released soon and details of the top advertising product categories that contributed to the total ad spend will be revealed.

SOURCE: https://brandspurng.com/recession-cuts-nigerias-advertising-spend-by-7/

All na change

How accurate is this data?

This needs to be checked with data from CCM media monitoring.

...

Thanks to recession, everytin is being cut short now.

*My neighbour's drinking habit.
*My friend Goronyo's bet9ja habit
*SlayKing spendings
*SlayQueens outing
and worst of all...


*PMB's health.

#RecessionGoAwayOooo

It also affected my adsense revenue. Shit

And d chief cause is somewhere around london ,taking pictures and craking jokes,with taxpayers money

Data is just so critical to development and strategy

IT ISNT EASY

This in effect also caused serious job loss as most newspaper publishing coy downsized.

it is well

The percentage of buyers dropped as a result the ROI over investment in advertising dropped.This is one reason why the advertising spend dropped.

This is a welcome development.

This post has been on frontage over an hour and still not on page 1.

What this means is that majority of nairlanders that book spaces or comment abruptly has no inclination towards economic and financial discourse.

When a thread offers such discourse they rather not fool themselves because already that having been fooling around.

Recession cuts every spending for folks.

hehehehe

hehehe

Huh

Huh..... Thats because internet has taking pver all medium of advertising

What of blog ads?

When is recession going to end.

Recession should be the best time for a business to advertise, without recognition, you are even going to sink deeper......
Brand awareness is key.

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I thought they said we're no longer in recession