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BMW Abandons Boring Designs To Catch Up On Mercedes by Nobody: 2:48pm On Aug 21, 2017 |
BMW AG is adding stylish flourishes such as a shark-nose front end to its trademark roadster, part of a broader design overhaul, aimed at regaining momentum lost to Mercedes-Benz. A prototype of the BMW Z4 two-seater, presented at the Pebble Beach Concours d’Elegance near San Francisco, United States on Thursday, features two narrow kidney grilles and squinting headlights that sweep upward toward wedge-shaped lines on the side. The racy convertible is slated to go on sale in late 2018 after a two-year hiatus from the previous version. It’s a key component of the Munich-based carmaker’s shift into “attack mode” after Mercedes outsold BMW for the first time in more than a decade last year to take the global lead in luxury cars. Chief Executive Officer Harald Krueger, who took charge in 2015, is seeking to shake off a rocky start to his tenure through an ambitious plan to overhaul the manufacturer’s lineup with 40 new or refreshed vehicles in the coming two years in what BMW describes as the biggest model offensive in its history. Reloading the Z4 shows BMW’s desire to restore sporty credentials after a run of utilitarian models like the Gran Tourer minivan and cautious revamps of mainstays such as the 7-Series and 5-Series sedans. It will challenge the Mercedes SLC and be flanked by BMW’s new 8-Series luxury coupe, which will vie for elite drivers with the likes of the Maserati GranTurismo, Porsche 911 and Mercedes AMG GT. The carmaker also plans to re-enter Le Mans GT-class racing next year to challenge Porsche, just as Audi is quitting the famed 24-hour endurance contest. We’ve been hearing big words for months, and Krueger made the claim about getting back to No. 1 some time ago,” Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler. “Words are one thing, action another. How claims of a truly new design will impress customers remains to be seen.” Racy cachet is crucial for BMW to woo wealthy consumers after Mercedes undertook a well-received design overhaul and brands from Alfa Romeo to Volvo started targeting that clientele with aggressive growth plans. The concept Z4 shows off from all angles BMW’s new design language,” said Adrian van Hooydonk, who heads design for the manufacturer. “It’s an absolute driving machine.” The German carmaker is also keen to maintain profitability amid the financial strain of developing self-driving electric vehicles, which will take years to recoup upfront investment. While the Z4 will shore up BMW’s image, sales will be small as demand for open-top vehicles shrinks. Deliveries might peak at 22,150 in 2020, according to forecasters. That compares to an annual high of about 48,600 for the car’s first-generation model, and a total of 2.4 million deliveries for the BMW group last year. To save on costs, BMW co-developed the Z4’s main components and chassis with Toyota Motor Corp. as part of a 2013 partnership. The Japanese manufacturer plans to present its version, the Toyota Supra, at the Tokyo Motor Show in October, as part of its own project to shed its utilitarian image. SOURCE: https://brandspurng.com/bmw-abandons-boring-designs-to-catch-up-on-mercedes/ 1 Share
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Re: BMW Abandons Boring Designs To Catch Up On Mercedes by kingreign(m): 6:10pm On Aug 21, 2017 |
It still looks kinda boring. The truth be told, they should go back and hire Chris Bangle and Boyke Boyer. What they did in E46 and E38 was epic. Those were the most beautiful bimmers in my own opinion. 18 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Inception(m): 8:34pm On Aug 21, 2017 |
kingreign: You mean the E60 and E65? These designs were actually the radical ones. The E46 and E38 were kind of evolutionary rather than revolutionary. 1 Like |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by kingreign(m): 9:03pm On Aug 21, 2017 |
Inception: No, not E60 and definitely not E65. The E65 is the fugliest looking 7series I've known. That rear end was a disaster. 1 Like |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Inception(m): 9:30pm On Aug 21, 2017 |
kingreign: WRONG bro. The E60 and E65 were the revolutionary designs spearheaded by Chris bangle, when he became head of design ( or something like that) at BMW. The designs were so revolutionary that it caused a public outcry in the BMW cult, who were so used to the traditional designs BMW was known for. And yes, the rear end was christianed the ' Bangle Butt' cc Egunmogaji 4 Likes 1 Share |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by kingreign(m): 9:45pm On Aug 21, 2017 |
Inception:true bimmer autoist knows the recent bmw were really a shift from what bmw stood for, from the '50s till the 90s, the E30s, E36s E38s and E46s were the best years of bmw engineering. Models Later than these were all negation. The afore mentioned cars including bmw classics were and had cult followership status piece of arts. 4 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by DaimlerBen(m): 10:03pm On Aug 21, 2017 |
Inception:Well, not all revolution is positive. 3 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Nobody: 10:14pm On Aug 21, 2017 |
kingreign: As far as my inner circle of Autoist are concerned, the last great BMW was the E10. After that they are cars produced by bean counters and not engineers as in the past. We still drove them but grudgingly. |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Nobody: 7:53am On Aug 22, 2017 |
just observing |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by ba7man(m): 8:29am On Aug 22, 2017 |
Wrong pix of the upcoming z4. This is what the op should have posted. 39 Likes 3 Shares
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Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Nobody: 8:30am On Aug 22, 2017 |
Good morning BMW...
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Re: BMW Abandons Boring Designs To Catch Up On Mercedes by chigoizie7(m): 8:30am On Aug 22, 2017 |
What do I know? 2 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Livefreeordieha(m): 8:30am On Aug 22, 2017 |
tripleY:тнe тerм вorιng ιѕ derogaтory.. вмwѕ are υnιqυe.. ι вeg тo dιғғer.. |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by bigass123(m): 8:31am On Aug 22, 2017 |
BMW...known for being ugly and strong 1 Like |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by kicegg(m): 8:32am On Aug 22, 2017 |
Benz or nothing |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by EnkayDezign: 8:33am On Aug 22, 2017 |
ba7man: |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by muller101(m): 8:39am On Aug 22, 2017 |
BMW. Broke my wallet......... because the car........Brings more women |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Flexherbal(m): 8:39am On Aug 22, 2017 |
kingreign: |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Thobiy(m): 8:40am On Aug 22, 2017 |
Bayerische Motoren Werke |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Alexbrain(m): 8:44am On Aug 22, 2017 |
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Re: BMW Abandons Boring Designs To Catch Up On Mercedes by wunmi590(m): 8:51am On Aug 22, 2017 |
If I hear, though I love BMW (be my wife) to but truth be told, Mercedes is a real machine. I am sure the people you are running after ain't stoping either. Any day, any time, I would always chose Benz, very sweet machine to flaunt with |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by lonelydora: 8:53am On Aug 22, 2017 |
Now they are talking |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by martinz1: 9:05am On Aug 22, 2017 |
The only bmw i know is x6 1 Like |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by dhebz2pon(m): 9:06am On Aug 22, 2017 |
Cool tho |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Nobody: 9:07am On Aug 22, 2017 |
kingreign: Does Chris Bangle and Boyke Boyer and work for other brands with better designs? Designers do not work based on their own concepts but follow and work around the brand's concept. |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by osaslord500(m): 9:07am On Aug 22, 2017 |
I think BMW looks pretty cool, almost better than the Benz. 6 Likes 1 Share
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Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Vich78(m): 9:12am On Aug 22, 2017 |
There's something about a benz, it's definitely not the design 4 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by birdsview(m): 9:15am On Aug 22, 2017 |
Inception:.Hmmmm.people wey sabi English 2 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by 989900: 9:18am On Aug 22, 2017 |
BMW over Benz for me all day. Ironically, I'm typing this sitting in a Benz. 6 Likes |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Bizibi(m): 9:25am On Aug 22, 2017 |
Are there good BMW mechanics in this country? I fear this car..... |
Re: BMW Abandons Boring Designs To Catch Up On Mercedes by Dollarship(m): 10:19am On Aug 22, 2017 |
989900:show me the BENZ 1 Like |
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