When social media and marketing are paired together the right way, the results are incredible. In recent years, social media is increasingly becoming the focus of numerous content marketing campaigns. So where does Instagram, the photo and video sharing social platform, factor in all of this?

To begin with, Instagram has more than 500 million active users, and 300 million of these users use the site on a daily basis. It would be a marketing tragedy if your business missed out on interacting with all these users. Your current and prospective customers are already on the site and becoming part of the conversation can really benefit your business.

One of the principles of successful marketing is conveying value to your target audience on the platforms they prefer. It is therefore no wonder that an increasing number of businesses are always on the lookout for tactics for growing their following on Instagram (there are even specialised services providing growth marketing service https://explodegram.com). In fact, some experts have predicted that, in 2017, the number of companies using Instagram will surpass those using Twitter.

Even though Instagram is among the most popular social media platforms, the sheer number of users on the site can be overwhelming unless you use the right tactics to market your brand, especially via email.

Increasing Engagement on Email Using Instagram

People’s inboxes are inundated with emails on a daily basis, meaning those from your business have to really stand out for them not to be ignored. Clever marketers are now incorporating social media into the email marketing campaigns because this approach is focused on successfully reaching customers across multiple channels.

Various research repors indicate that Instagram offers 58 times more follower engagement than Facebook and 120 more times than Twitter. Most emails from businesses include social media site buttons. However, you can increase your chances of engagement by including a live feed. An IT team can achieve this through customization of some HTML codes.

An Instagram feed makes your emails more aesthetically pleasing. What’s more, the content in the templates of your email campaigns will be updated automatically, in real time. As a result, you save on limited time resources that you would otherwise have used to manually update your content in order to keep it relevant.

You can go even further than including a live feed in your email templates. You can harness the popularity of the social media platform to give your followers for Instagram a glimpse into your company’s culture. Giving your brand a human feel is as compelling as simply giving a sales pitch if not even more.

Instagram serves as a formidable marketing tool for engaging with your target audience, showcasing the values of your brand to various users, and inspiring people to subscribe to your site through contests and giveaways.

As previously mentioned, business-to-business marketers for a long time have not seen Instagram as their first choice for marketing to other businesses. This is however beginning to change as more business-to-business marketers have begun to take advantage of the power of Instagram to run successful marketing initiatives.