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Purchasing & Supply Project Topics and Materials
"EFFECTIVE CHANNELS OF DISTRIBUTION AS A STRATEGIC TOOLS IN PURCHASING OF TECHNICAL GOODS A CASE STUDY OF JEWACO ELECTRONICS"

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
For any organization to be effective there should be effective distribution channel or process to convey finished products from the manufacturer to the final consumers. This is because without distribution the best product will not be delivered and the marketing mix will break down and fail. As a result of this, firms are increasingly adopting supply chain management to reduce cost, increase market share and sales, and build solid customer relations (Ferguson 2000).
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