Choosing keywords is the foundation of successful search engine optimisation. In this article, we’ll discuss what to consider when selecting keywords, so that you can reach your SEO goals and benefit your business.

1. Frequency
This talk about the number of times a word is searched for. Obviously, you want to include the terms that people search for most often in relation to your products. You need to keep in mind that it may be difficult to differentiate your business on highly searched-for terms.

2. Competition
For Example, If you have a large, established website, you may be able to appear on the search engine results for high-volume, highly competitive keywords, But new sites have big opportunities too; if you’re just getting started, look for keywords that have a bit less competition.

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