How do you turn readers into revenue?
It’s the question content marketers around the world ask themselves. It’s the question ecommerce marketers and entrepreneurs ask themselves before starting a blog.

Let’s deconstruct the question and work backwards from the money. Here’s your step-by-step guide to turning your current (or future) readers into cold, hard cash.

How much money did your content make you in 2016?

If you know the answer to this question, congratulations! You’re likely within the top 10% of content marketers in the world. If you’re like most people, though, you weren’t able to answer the question confidently.
You might know the number of pageviews you racked up or how rapidly your email list grew, but those are not monetary measures of success.
After talking to countless frustrated content marketers, in the ecommerce space and beyond, about how difficult it is to measure revenue generated through content marketing, I’ve invented a formula.
Wait. Inch away from that Close button. I promise this won’t involve any confusing math; I was an English major.
This formula serves two different purposes:
Convince stakeholders to invest more in content or fully staff your content team.
Shift content from a long-term branding effort to a measurable marketing activity.

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