Nigeria’s leading fruit juice and dairy maker, Chi Limited, has heartily applauded Nigeria on its 57th Independence Day Anniversary celebrations. As a leading company in Nigeria’s fast moving consumer goods (FMCG) sector, Chi Limited aligns with the hopes and aspirations of Nigerians as the country celebrates yet another year of nation building.
Chi Limited recognizes that the country’s strength lies in its substantial intellectual manpower, the diversity of cultures, spirit of enterprise, the creativity of its youths, abundant natural resources and a vast arable land, which are potentials and evidences of a great nation. The company salutes the positive attitude and indomitable optimism of Nigerians, their confidence and resourcefulness in the face of challenges.
As a true Nigerian company, Chi Limited has strived to contribute its quota to national development by embracing local content in the manufacturing of its products and initiatives that it supports. Its ‘Be Nigerian, Buy Nigeria’ campaign launched some years ago is a testament to the company’s commitment to the growth of the Nigerian economy. This strategy is in line with the Federal Government’s economic recovery and growth plan which advocates a local content regime in production and consumption to grow the Nigerian economy.
Chi Limited’s products help to cater to the diverse needs of every segment of the population, thus, making its brands most admired and providing a range of choices to each socio-economic and demographic consumer segment. It is committed to building a healthy nation by primarily catering to the needs of health-conscious Nigerian consumers with high quality and healthy fruit juices, dairy products and snacks.
Mr. Deepanjan Roy, Managing Director of Chi Limited, stated that the nation’s Independence Day Anniversary remains a significant moment in the history of Nigeria.
“Chi Limited recognizes this important day and also understands that it has a vital role to play in national development by ensuring investments in initiatives as well as production of high quality products that impacts positively on the lives of millions of consumers across Nigeria,” he said.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.