THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA (A CASE STUDY OF IMO STATE). source. www.projectng.com

Abstract

This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”. It is an outdoor stationary structured upon, which advertisement of public service announcement were posted. The main objectives of this research are to remind user to buy the product. To achieve the above stated objectives, a systematic research methodology was adopted. The researcher tries as much as possible to explore all the strategies that are used by the billboard advertising company to the selling of tobacco goods. On the course of this project, the researcher visited various consumers in Owerri in Imo State to ascertain their level of consumption and identify accordingly their problems of consumption. The situation now is encouraging; this could be attributed partially to the down fall of the tobacco production and sales in Owerri Imo State and largely to the entrepreneurs’ inability to raise funds elsewhere. The researchers hereby recommend that billboard advertising to tobacco has to continue for it is a very good decision in the right direction. The money that is usually allocated billboard advertising should be increased so that there will be certain in the consumption of tobacco goods in Owerri Imo State. Companies must also adhere strictly to the rules of billboard advertising especially where it said that advertising should be continually accepted by the consumer. Since advertising is for a target audience, it has to be attractive so that who ever that sees it will be attracted.

CHAPTER I

INTRODUCTION

1.1 Background of the Study

Billboard advertising has provided the tobacco industries with a relative low cost method of advertising and was used to reach either brand audience on specific target population.

Billboard advertising has what advertising industries calls high impression rate because of its static location that makes it viewed over again by target population thereby increasing its effectiveness.

In Nigeria, Advertising Practitioner Council (APCON) measures their guide. Line on cigarette and their related products, this guideline was to meet up with the federal government decree on smoking. They provided a standard for the assessment of advertising on the tobacco and also made it compulsory for all the advertising companies to comply i.e The health warning on the advertising of tobacco, which is the federal ministry of health warns that smokers are liable to die young.

According to (APCON) tobacco product advertising would no longer be aired on radio as from April 1st 2008, while the prolibitation of the product in outdoor media took effect on Dec. 31st 2008. Also tobacco advertisement in point of media which can only be done in black and white is restricted only to inner pages of newspapers or magazines.

According to Falcom (2004) APCON decision was predicted on the need to control (the smoking habit of our people). Billboard advertising is likely remain important part at tobacco product marketing in other part of the world like Chicago.

In Nigeria today, non-business organization such as hospital, churches, political parties and education institution used the total/media to achieve their communication goals. Non-business organization has much to gain from the use of billboard advertisement. Infact, they are the heavy users of it in Nigeria the sence of the advert is to inform, educate, persuade and remind people of what is been advertised. Billboard advertising was used in Ibadan the Oyo State capital to show the benefit of tobacco farming to the public which encourage the farming of tobacco in order to provide tobacco leaves for newly established cigarette manufacturing company could be investing a whoppery sum of 150m into Nigeria economy by the time its ultra modern cigarette factory situated in Ibadan becomes fully operational next year. Billboard advertising simply means an outdoor stationary structure upon which advertisement of public service announcement were posts. Few studies have examined how billboard advertising may be used by tobacco industry to target its audience.

The impact of billboard advertising by makers of tobacco on the smokers would be measured in terms of increase sales volume loyally and effects on Read more




Project Topics sorted by Departments. Simply select your department, choose from our list of topics available to download
Free Accounting Project Topic and Research Materials
Free Agric Engineering Project Topic and Research Materials
Free Agriculture Project Topic and Research Materials
Free Architecture Project Topic and Research Materials
Free Banking And Finance Project Topic and Research Materials
Free Bio-Chemistry Project Topic and Research Materials
Free Biology Project Topic and Research Materials
Free Building Technology Project Topic and Research Materials
Free Business Administration & Management Project Topic and Research Materials
Free Chemical Engineering Project Topic and Research Materials
Free Chemistry Project Topic and Research Materials
Free Civil Engineering Project Topic and Research Materials
Free Co-operative And Rural Development Project Topic and Research Materials
Free Computer Engineering Project Topic and Research Materials
Free Computer Science Project Topic and Research Materials
Free Cooperative Economics Project Topic and Research Materials
Free Economics Project Topic and Research Materials
Free Education Project Topic and Research Materials
Free Electrical/Electronic Engineering Project Topic and Research Materials
Free English Project Topic and Research Materials
Free Entrepreneurial & Business Management Project Topic and Research Materials
Free Estate Management Project Topic and Research Materials
Free Fine And Applied Arts Project Topic and Research Materials
Free Food Technology Project Topic and Research Materials
Free Home And Rural Economics Project Topic and Research Materials
Free Hospitality Management And Technology Project Topic and Research Materials
Free Industrial Chemistry Project Topic and Research Materials
Free Industrial Relation & Personnel Management Project Topic and Research Materials
Free Insurance Project Topic and Research Materials
Free International And Diplomatic Studies Project Topic and Research Materials
Free Law Project Topic and Research Materials
Free Library And Information Science Project Topic and Research Materials
Free Marketing Project Topic and Research Materials
Free Mass Communication Project Topic and Research Materials
Free Mechanical Engineering Project Topic and Research Materials
Free Medical And Health Science Project Topic and Research Materials
Free Microbiology Project Topic and Research Materials
Free Nursing Science Project Topic and Research Materials
Free Office Technology & Management Project Topic and Research Materials
Free Pharmacy Project Topic and Research Materials
Free Philosophy Project Topic and Research Materials
Free Political Science Project Topic and Research Materials
Free Printing Technology Project Topic and Research Materials
Free Psychology Project Topic and Research Materials
Free Public Administration Project Topic and Research Materials
Free Purchasing And Supply Project Topic and Research Materials
Free Quantity Surveyor Project Topic and Research Materials
Free Science Lab Technology Project Topic and Research Materials
Free Secretarial Administration Project Topic and Research Materials
Free Sociology Project Topic and Research Materials
Free Staff Development And Distance Education Project Topic and Research Materials
Free Statistic Project Topic and Research Materials
Free Urban And Regional Planning Project Topic and Research Materials