Read it here Media Accent Nigeria blog ... https://mediaaccent..co.ke/2017/10/marketing-how-effective-content-drives.html?m=1

tick01:
 The advent of the internet and  sheer volume of information posted daily has severely influenced consumer behavior patterns as it, relates to marketing.


This is underscored by its use as the preferred  medium through which consumers seek and evaluate information about goods and services, before making purchase decisions.


From reading up information about offerings on products and services

on blogs to reviews and articles published via online journals, news outlets,  industry trade publications and a plethora of  sources which abound on the internet - today's "smart consumers" in Lagos, Nigeria and across the globe are able to make informed choices.


Third party endorsement of goods and services using content creation and other apt  Public Relations (PR) methods - offered by Media Accent Nigeria and other PR consultancies operating in Nigeria,  prove more effective than in-your-face advertising.


Simply put, advertising is directly saying to consumers your products and services are good. Public Relations on the other hand, is getting a third party to do same on your behalf. As a consumer which narrative would u trust?


As the case may be, that third party or neutral medium could be a journalist from a credible news source, influencer, blogger, opinion or thought leader who disseminates and gives a seal of approval to your written or produced content obtained independently via press release,  interview or other forms of media events.


Herein,  underpins the need for effective content generation targeted at the right audiences, as a marketing strategy tailored to boost leads and drive up sales.


Currently, content serves as the main thrust that propels the internet.


Important statistics related to content on the internet:


- On average around three million blog posts are published daily .


- Over 65% of consumers  learn about products and services before making buying decisions from publications on the internet - as opposed to in-your-face advertising.


- Marketing teams who  post  content regularly online enjoy improved sales, as opposed to those who do not post content online. Surveys show marketers who post content steadily enjoy about 12 times more return on investment, when compared with teams that don't.


Source: https://mediaaccent..co.ke/2017/10/marketing-how-effective-content-drives.html?m=1

Content without readers is just nonsensical. Click on the second link on my signature to get readers who are top CEOs and managers of blue-chip corporations.