GOOD NEWS!

The book – “THE FUNDAMENTALS OF PHOTOGRAPHY – UNDERSTANDING THE ART, SCIENCE, PRACTISE AND BUSINESS OF PROFESSIONAL PHOTOGRAPHY” is now available both in hardcopy and e-format. This is a book every amateur and professional photographer must have.

NO TIME TO WASTE. INVEST IN YOURSELF. GRAB YOUR COPY NOW.

ABOUT THE BOOK

The Fundamentals of Photography is a complete guide to professional photography. This book is a gold mine of information not only for the amateur who wants to learn how to take better pictures, but also for the professional who is making money from photography. It explains everything the beginner and professional photographer need to know about photography, cameras, lens, lighting, elements of photography, event photography and the business of photography with techniques and guides on how to take better pictures and become a better and professional photographer.

In a simple and explicit manner, the book tells you how to deal with different kinds of pictorial subject matter, analyzing the problems and the potentials involved in photographing people and a dozen of other challenging targets of opportunity. The Fundamentals of Photography leads both the beginner and the accomplished photographer naturally to the kind of expertise many professionals take years to learn.


ABOUT THE AUTHOR

CYRIL ISI is the Director of Studies at Standard Institute of Photography, Ibadan. He also lectures Photography and Entrepreneurship at other institutions of higher learning in Nigeria. He is a highly sought after event photographer and specializes in event photography, advertising photography and photojournalism. He has travelled the length and breadth of Nigeria covering notable events and producing photo documentary. With over a decade in the Photography industry, he is well known for his portraits and his advertising photography.

He is a product of Rufus Giwa Polytechnic, Owo and Olabisi Onabanjo University, Ago-Iwoye majoring in Computer Science, Accountancy and Journalism. He is a serial entrepreneur with business interest in Public Relations and Advertising, Event Planning and Management, Professional and Vocational Trainings, Printing and Publishing.

AREAS COVERED AND TREATED EXTENSIVELY IN THIS BOOK INCLUDE:

INTRODUCTION TO PHOTOGRAPHY
- Definition of Photography
- History of Photography
- Importance of Photography
- Areas of Photography
- Photography as a profession/vocation

THE CAMERA
- Definition of camera
- Basic principles of a camera
- Parts of a Camera
- Types of camera
- Care of camera

LENS
- Definition of Lens
- Basic principles of lens
- Types of lens

LIGHTING
- Definition of light
- Sources of light
- Properties of light
- How to make use of different types of light for photographic purpose
- Camera flash
- Setting up a photography studio
- Photography studio lighting equipment

THE ESSENTIAL ELEMENTS OF PHOTOGRAPHY
- Shape through silhouette
- The tonal range
- Understanding colour
- Pattern, Texture and form
- Composition
- Depth and perspective
- Balance and proportion

HOW TO TAKE BETTER PICTURES
- Shooting of photographs
- Tips on shooting indoor photographs
- Tips on shooting outdoor photographs
- Guide to taking better pictures of people, single portrait, group portrait, human form, children, still life and food

EVENT PHOTOGRAPHY
- General guide to covering event
- Tips on covering weddings ceremonies
- Tips on covering parties, anniversaries, re-union, birthdays, naming etc
- Tips on covering corporate events

THE BUSINESS OF PHOTOGRAPHY
- How to start a Photography business
- Creating a photography business plan
- Developing a brand strategy
- Registering your business
- Setting up bank account and basic record keeping
- Contracts & agreements
- Creating a portfolio
- Building a client list
- Creating a marketing plan
- Acquiring the right tools
- Learning from the masters - Mentoring

FOR WHOM?

This book is well packaged and suitable for:
- Students of photography in secondary school and higher institutions of learning
- Those teaching photography as a subject/course in any institution of learning
- Those that has photography as a hobby
- Those that are learning photography as a trade/vocation
- Those who intend to go into photography business
- Those who are practising photography in any form professionally
- Anyone with any form of interest in photography

HOW TO GET YOUR COPY

This book is available both in hardcopy and e-format. You can order for a copy in any format (hard copy or e-format) and it will be delivered to you.

To get your copy please contact the author

CYRIL ISI
Tel: 08180495451; 08101809463
Email: writecyril@yahoo.com
Whatsapp: 08180495451

Or

STANDARD INSTITUTE OF PHOTOGRAPHY
18, Anfani Road, Off Ring Road,
Challenge, Ibadan
Oyo State.

FOR THOSE INTERESTED IN LEARNING PROFESSIONAL PHOTOGRAPHY, YOU CAN GET IN TOUCH WITH:

STANDARD INSTITUTE OF PHOTOGRAPHY
18, Anfani Road, Off Ring Road, Challenge, Ibadan
www.facebook.com/standardinstituteofphotography

COURSES AVAILABLE ARE:

* Photography & Photo Editing
* Videography & Video Editing
* Makeup Artistry
* Graphics Design
* Photojournalism

We also run online/distant learning courses for those who are living far/working full time and register our students for NABTEB professional examination which qualifies them for the NATIONAL TECHNICAL CERTIFICATE (MODULAR) in Photographic Practise. (National Technical Certificate is the Federal Government approved Trade Certificate in Nigeria)