Preparing an appropriate press kit, specially in the event of a financial press conference, is of crucial importance. What should go into a press kit? Strictly speaking, the kit should contain an assorted collection of information designed to serve as a reference for the media.
The traditional gift articles at a major event for the media are inescapable but the information material to be provided depends on individual company needs. PR has to evaluate the requirements and finally decide among
the options.
Checklist for an ideal Press Kit
(a) A major press release is always expected at a major press meet, which normally sums up the event.


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