Every blogger/ online business person knows this.

You need to get traffic.

Huge emphasis on NEED.

What you might not be aware of is that there are 3 types of traffic, and there's one you should really focus on.

I'm here to rectify that.

Let's begin:


THE 3 TYPES OF TRAFFIC

First, put your left hand up if you don't know what traffic is.

Now take that hand and "tear yourself a hot slap".

Okay, I'm just kidding (or am I? )

Anyway, for anyone who doesn't know what traffic is, traffic is simply people.

That's it.

People.

Do you now see why people obsess over how to get traffic to their blogs, and websites?

Good. Glad we're all caught up.

Now, the 3 types of traffic are - Paid, Earned and Owned.


(i) Paid Traffic: As the name implies, this is traffic that you pay for.

This is traffic that comes to your website from ads that you're running either on social media or Google PPC. This includes traffic from:

- Facebook Ads
- Instagram Ads
- Snapchat Ads
- LinkedIn Ads
- Google PPC Ads
- Video Ads on Youtube


(ii) Earned Traffic: This form of traffic, you have to earn... either by consistently posting on social media about your niche or if for example, an influencer mentions your business or if you do a live event, you'll get a ton of traffic to your site.

This form of traffic you don't pay for, it comes to your blog or website naturally.


(iii) Owned Traffic: This is the type of traffic you need to focus on getting. This is traffic you can generate on demand.

So how do you generate traffic on demand? Well, you build a list.

It could be either an email list or a messenger bot list... or even just a list of whatsapp contacts. With that list, when you send an email, you can link to a squeeze page or a sales page and instantly drive traffic to any of those pages. Or you can send a link to a blog post in your email and you'll get a ton of traffic back to your blog.


Your goal should be to convert the first 2 types of traffic to the third. For the first kind, you can do this by directing the traffic to your squeeze page where you can collect email addresses. For the second kind, you can add calls to action within your blog posts or on your site that would attract the attention of your target customers.

It's really that simple.

And with that, we're done.

P.S. It's an awesome day to start your online business

Your boy,

Tomi Joshua, Mr. 500 Naira Writer and Digital Marketing Jagaban

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