Effective marketing is the lifeblood of any successful company, business or enterprise. Creative and alluring brand awareness gives your business an immense boost in terms of reach and total sales. Since there has been a shift towards digital marketing, the conventional marketing methods are seen as a relics of the past and are being exploited less by businesses.
Businesses are now after posts that are going viral on Facebook, Twitter, Instagram, etc. These viral posts create a ton of leads for the company or even small businesses who posted the content online. The easiness with which digital marketing can be done is the reason why most businesses today flock towards digital marketing methods. The long chain of shares makes a post reach thousands in just a matter of minutes which is faster than old-school conventional methods of marketing.
Get To Know the Old-School Marketing Methods
Before the digital era, there were other marketing methods that have catapulted many companies to great heights all on their own. But has the magic of the old school ways faded? We must not underestimate the fact that these methods are tried and tested through years.
The common misconception people have today is that there isn’t adequate reach for old-school marketing methods like newspaper, Radio and TV ads. But the fact is that relying solely on online marketing medium isn’t a good move if you are promoting your company. What you need is maximum exposure, and that can’t be achieved by just putting ads on social media sites or paid online promotions.
Online ads and viral posts tend to fade out faster, they are the definition of easy come easy go. While for the old-school ads like Newspapers and yellow pages they tend to be around for a while. We can still pick up old newspapers from 20 years back and see adverts without the advertiser paying the publishers anything yet the ad is still effective.
The internet is also full of distractions when compared to the old methods of advertising methods. Websites that serve content tend to have side widgets, pop-ups, etc that distract an individual from the main content. Also, devices that the content is accessible on like smartphones, tablets, laptops, etc tend to distract the individual with notifications. All these distractions can reduce the effectiveness of the advert. The old conventional methods of advertising have fewer distractions and tend to be more focused.
Know Your Audience when choosing an advert method
You must be wondering why one would say online marketing methods aren’t completely effective. The reason for such is due to the various age groups that access the web every single day. The age groups can be roughly divided into six:
Continue reading to learn more about Choosing an Effective Marketing Strategy