Credit: https://www.todhost.com/blog/seo-basics-the-first-steps-to-higher-rankings-in-search-engines.html


Generating website traffic is such a crucial and important task for every webmaster. In some cases, not being able to generate traffic creates a problem and could lead to the failure of an online project. Generating natural, organic traffic is a sure way to remain in business and be very relevant. Quite often you will hear website managers asking the question: How do I get traffic to my website?

Being able to generate traffic for a website requires addressing and properly configuring certain key areas of your website. This is the basic aspects of search engine optimization outside improving the speed of your website. To best discuss this topic we should break this down into categories.

1. Title Tags

The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60. Todhost tries not to go beyond 55 characters. When counting your characters remember that spaces are considered as well. Titles should appeal to the reader otherwise even a top position will lose a lot of clicks. For example, shoes, Nike shoes, best shoes, review shoes is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on branded shoes.

2. Description

The maximum number of characters SEO experts recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid words like I, Me, Myself etc.

3. Keywords

For keywords, it is simply not necessary because Google has said it is no longer used in ranking websites.. However, the use of keywords may still help the search engines understand your website's primary focus. When used, our recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about. Google has said the keyword metatag plays no role in determining how websites are ranked.

Don't think that if keywords should be used on an assortment of different keywords, your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting

Description: A term used in searching to indicate the sequence in which operations are to be performed. Enclosing words in parentheses identifies a group or nest. Groups can be within other groups. The operations will be performed from the innermost nest to the outmost, and then from left to right. keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.

HEAD or HEADER (of HTML document)

The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.

Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with &.

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in Google and msn.