Here are recommendations to help you use Twitter to promote your event.



PRE-EVENT PROMOTIONAL TACTICS

1. Create a unique hashtag for the event series



Heavily promote the use of Twitter and your hashtag specifically on all web pages, all social media bios, printed materials, event signage, and so on.

Use the hashtag in your pre-event tweets, live event tweets, and post-event tweets. Continue to monitor the hashtag after the event to continue engagement opportunities as long as possible after the event.

2. Create a Twitter Chat

Create and promote a Twitter Chat (using the event hashtag) in the run-up to the events to help foster engagement among the attendees. Chats would mirror the theme of the events. Email outreach with speakers, attendees, partners, and stakeholders could be done in advance of the chats to encourage participation.

3. Ask for Twitter Handles on Registration Page

Consider asking for Twitter handles on the event signup page. Then create a Twitter List and follow all attendees on Twitter. Spend some time in the weeks leading up to the event engaging with those on the list.

4. Put a “Click-to-Tweet” button on the Thank-You Page

Put a “Click-to-Tweet” button on the registration Thank You page where registrants can tweet something like “I just registered for #XYZ_Event. Will we see you there?”

5. Create Several Iterations of Copy and Copy + Image Posts

Create several iterations of Twitter copy and copy + image posts promoting the event. Start posting about the event 4-6 weeks in advance of the event. Feel free to post earlier if there is an early registration promotion.


Twitter for Event Marketing