Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted searching for various brands on Instagram. The writing is on the wall: social media channels like Instagram are crucial to promoting your brand and driving sales.



Here are six ways you can optimize Instagram to boost your brand presence, gain new followers and drive more sales.

1. OPTIMIZE YOUR BIO

Since your bio makes the first impression on your followers, you need to have a well-crafted and attractive bio in place. Be sure to include a link to drive traffic to your website. You can also consider adding a “like-2-buy” link in the bio to direct followers to a specific landing page you want them to access.


Business branding today relies heavily on social personalities and celebrities who understand influencer marketing and who stay ahead of the game to ensure maximum brand presence. If you have the budget to hire an influencer to help market your brand, get one. You’ll likely see results within a short time.

To find the right influencers, scrutinize their profiles to see if they are relevant in your industry, engaging, reliable, authentic and committed to the cause. The right influencers will help bring new followers—which is necessary when building your brand’s presence on Instagram.



Boost your Brand Instagram HERE