Small Doctor is your eccentric-like artiste, the exact copy of a child lost in the streets. Small doctor has grew over the years to become one of Nigeria’s Popular artistes with his street-hop genre.

However, Small Doctor has taken advantage of this to propel himself to prominence. His music has put him on the spotlight. However, entrepreneurs can take advantage of the Small Doctor’s model to grow their business.

Here are the 5 Entrepreneurial lesson you all need to learn from him:-

1. IDENTIFY YOUR MARKET

Ask yourself, What aspect will your goods/services be useful for? Small Doctor is someone who the high-class hates for his trashy and noisy music. But the streets loves pangolo music, gbedu wey dey burst brain. You can’t expect the streets to listen to Adele-like music, it’s not possible. The music has to appeal to them. Small Doctor was able to introduce some urban street-hop into the existing “Pangolo street music”. Not like all the regular “pon pon sound” or “frog-voice laden songs”.

Study your market, understand what they need and want, take advantage and monetize!

2. MARKET YOUR BRAND

The next thing after discovery is to market your business. Just like a farmer does when he harvests his produce, its time to distribute goods and services to consumers.

Publicize your brand, your service, your business. Consumers want to know what exactly it entails. They want to know the benefits of purchasing from you. Small Doctor was able to get street rep from the people of the street, every hotel, bar, restaurants and “mama put joints” were vibing to the “Mosquito song”.

Small Doctor would have done some free shows, gave out free CDs, settled some DJs. Likewise for upcoming entrepreneurs, The beginning is always the hardest.

Advertise your services/ brand on social media. Buy friends and family over with some free stuffs. Chances are that you get referrals from close friends. Tap into the world of social media especially Facebook & Instagram where the level of interpersonal relationship is huge.

For more, read up @ http://gridnigeria.com/entrepreneurial-lessons-to-learn-from-small-doctor/