Most of our writers are not aware that it takes longer to edit than it does to write. They think editors just whip through a dozen pages in minutes, and it’s ready to go. Actually, proper copy editing takes a great deal of time and is actually worth more than copy writing.
A good copywriter will edit the copy over and over, because they know that copy editing is the key to their writing presenting its very best. This is even more so, when it is a book or e-book that has been written. Editing is an integral part of your writing.

*It will fine tune the copy to ensure it is easy to read, and comprehend.
* It ensures a consistent voice throughout the writing.
* It ensures the information is presented in the best format possible.
* It fixes punctuation, grammar, etc. so that the writing looks professional.

When it comes to editing there are a number of steps – let’s have a look at them.

Step #1 - Time to Get Critical
How well does the writing flow? What’s the foundation? How well does the writer’s idea shape up in Chapter One, and does it continue to properly flow from there? How well does it conclude? You must analyze the writing and then make necessary changes.