Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers
Learning how to promote your brand on instagram is essential to building a large audience and engaging, which can help take your brand to a great height.
if you can leverage the power of instagram to build your brand you wont have to look for customers again.
Here are some tactics to help in promoting your brand
Instagram Tactics
Integrating social and digital channels
Integrating instagram in existing social channels allows a brand to begin building its audience. Announcing your Instagram account on existing and established social channels attracts followers from existing brand ambassadors. A press release on the brand websites and blogs informs the Instagram community that the new account is authentic and not an imposter. Initial content is important for establishing a strong rapport with followers by letting them know what to expect. High-quality brand content shared amongst Facebook, twitter, and other social-media accounts is the fastest way to attract followers on Instagram.
Action Items:
1. Announce your Instagram on social channels (Facebook, Twitter, etc.)
2. Press release on Instagram on websites and blogs
leveraging existing digital and physical assets
The brand’s existing digital and physical properties can serve as ways of notifying people about its new instagram account. An instagram badge on your websites and in communications such as e-mails can draw users to the brand’s account.
Signage in physical locations is another way of promoting your new account.
Action Items: 1. Link Instagram account on websites and communications 2. Use Instagram handle on signage and print
HashTags (#)
Hashtags serve many purposes for instagram content. Hashtags are a method of grouping posts in diverse categories. They are used to classify posts and can be utilized in a variety of ways. A brand should establish certain hashtags that are easily associated with the brand. Initially, you should try limiting the brand to five or fewer hashtags. These hashtags should be relatable to the brand and its promise: they can be your brand name, a slogan, or a new product line. Hashtags can also be used to support campaigns, events, or contests aimed at driving awareness by involving users. Brands should use hashtags in moderation, however, as too many hashtags can quickly become unwieldy and potentially alienate users. Brands can utilize third party sites to register hashtags to stake claim to them. Registering hashtags does not give ownership of the hashtag, but adds your brand to a directory of hashtags to add clout in the social landscape. Make sure to use key hashtags for all post on instagram
Action Items:
1. Establish set hashtags for use
2. Establish hashtags for regular use
3. Use hashtags to support contests/campaigns
4. Don’t spam hashtags 5. Register hashtags
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