What is Content Strategy?
Content strategy is a set plan to keep a balance between you and customers. Content marketing strategy is very important. It makes sure that a business is producing valuable contents for its customers.

Read More: https://www.verhaal.ng/Blog/guide-to-creating-an-effective-content-marketing-strategy/

When creating content, a lot of thought has to go into it. You definitely do not want to post stuff that will not grasp your customer's attention. How do you make stuff that'll grab a reader/customer's attention?

Simple. Create content that has value to them. Content that either helps solve an existing problem or one that enlightens and educates them. Say for instance, you're a haircare business, on your website, you can post content like: "Raving new hairstyles that's sure to turn heads" or "How-to hair videos" and so on.

A simple guide to making content is mapping out a content calendar. Something that looks like this for instance:
- Mondays (How-to Tips) i.e post helpful tips on how to do certain things.
- Tuesdays (Quote day) i.e post profound quotes that will resonate with your followers
- Wednesdays (Hacks you didn't know) i.e post shortcuts to doing otherwise difficult things
- Thursdays (Customer testimonials) i.e post customer reviews & testimonials, people like to know something has worked for someone else before trying it out.
- Fridays (Behind the scene) i.e post short videos or pictures of the manufacturing process of your products. It makes your brand a lot more believable.
This is just what a simple guide looks like. Sometimes it could look a lot more complex than this, depending on how much results you want your content to rake in for you. You may want to do this yourself or reach out to a seasoned content creator. Either way, be sure to create only high-quality content if you're expecting high quality results.

Check out these tips: https://digifigs.com/5-content-marketing-strategies-to-increase-sales/