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*SPECIAL INFORMATION:*

*ISSUANCE OF NEW NIPR CERTIFICATE*

Dear PCs, This is to inform those yet to collect their certificates that they should submit photocopy of their old membership certificates to fast-track issuance of new ones.

The certificates may be delivered at the Lagos or Abuja National Office or scan same to info@nipr.org.ng. Thank you.

Registration is in progress for December diet of the NIPR professional examination/certificate

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*Edward Bernays’s “Torches of Freedom”*

Long before carefully orchestrated surprise street events were termed ‘flash mobs,’ Edward Bernays organized the Torches of Freedom event as part of a sophisticated persuasive campaign. How did Bernays link smoking a cigarette with women’s fight for equality?

Instead, the event described was the “Torches of Freedom” march; the ‘influentials’ were New York debutantes; and the site was an Easter parade on Fifth Avenue in New York. The date, however, was 1930 and the man behind the scenes was Edward Bernays. Bernays competes with Ivy Lee for the legacy of being known as the father of public relations.

Bernays coordinated the Torches of Freedom event on behalf of his client George Washington Hill, president of the American Tobacco Company. Here is how Bernays recalls the project in his memoir Biography of an Idea:

“Hill called me in. “How can we get women to smoke on the street? They’re smoking indoors. But, damn it, if they spend half the time outdoors and we can get ‘em to smoke outdoors, we’ll damn near double our female market. Do something. Act!”

“There’s a taboo against such smoking,” I said. “Let me consult an expert, Dr. A.A. Brill, the psychoanalyst. He might give me the psychological basis for a woman’s desire to smoke, and maybe this will help me.”

“What will it cost?”

“I suppose just a consultation fee.”

“Shoot,” said Hill.

(Bernays was no stranger to psychoanalysis. His uncle was Sigmund Freud.)

Brill explained to me: “Some women regard cigarettes as symbols of freedom,” he told me. “Smoking is a sublimation of oral eroticism; holding a cigarette in the mouth excites the oral zone. It is perfectly normal for women to want to smoke cigarettes… But today the emancipation of women has suppressed many of their feminine desires… Feminine traits are masked. Cigarettes, which are equated with men, become torches of freedom.”

“In this last statement I found a way to help break the taboo against women smoking in public. Why not a parade of women lighting torches of freedom – smoking cigarettes?”

Bernays called friends at Vogue magazine to get a list of debutantes. Then he had his secretary, Bertha Hunt, sign and send a personalized telegram to each one. Think direct-messaging; 1930’s style:

“IN THE INTERESTS OF EQUALITY OF THE SEXES AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE O’CLOCK.”

It worked. Bernays reported that the event made front-page news in both photos and text and opened editorial debates in the weeks that followed in publications from coast to coast. As evidence of his success he cited newspaper reports in Massachusetts, Michigan, California, and West Virginia that women were smoking on the streets. “Age-old customs, I learned, could be broken down by a dramatic appeal, disseminated by the network of media.”

*While Bernays’ strategy was mostly intuitive and his reasoning was mostly theoretical, the case illustrates the power of public relations tactics as powerful tools for persuasion.*

Mandatory Continuing Professional Development, MCPD

ORIENTATION! ORIENTATION!! ORIENTATION!!!

This is notify all prospective students for the December 2018, NIPR Professional Examination in Public Relations, that orientation and lectures will commence as follows:

Date: Saturday, August 18, 2018

Time: 10 a.m. prompt

Venue: Sunjem School, 6 Oladejo Close, Barracks Bus-Stop, Ifako-Gbagada, Lagos.

Call/WhatsApp us:

*Coming soon: 5th Lagos Public Relations Stakeholders'Conferenc*

Dear Pro Colleague,

*Lagos NIPR, in collaboration with Addefort Limited, cordially invites you to the 5th Lagos Public Relations Stakeholders’ Conference, themed: _Addressing Communication and Reputation Challenges of ‘Made in Nigeria’_ holding at the AGIP Recital Hall, MUSON Centre, Onikan, Lagos on Thursday, August 30, 2018 by 10*.

The Conference is set to enhance public perception of ‘Made in Nigeria’, change the negative narratives, define the right Communication strategy,
set the stage for positive stakeholders’ engagement on the way forward
and recognize some promoters in the country.

Please stay on this page for more information.

I wish you a happy weekend.

Thank you.

COMMENCEMENT OF LECTURE

This is notify all prospective students for the December 2018, NIPR Professional Examination in Public Relations, that orientation and lectures will commence as follows:

Date: Saturday, August 18, 2018

Time: 10 a.m. prompt

Venue: Sunjem School, 6 Oladejo Close, Barracks Bus-Stop, Ifako-Gbagada, Lagos.

Call/WhatsApp us:

Registration and lectures for December Diet is in process...

PRESS STATEMENT

The African Public Relations Association (APRA) joins the world to mourn the passing away of a global colossus and true African icon, Kofi Annan.

By his death, Africa has lost one of it’s greatest brand assets who along with the likes of Nelson Mandela impacted heavily on the narrative for a more Positive Africa especially in the face of contrived negativity.

In life and death, Annan remains an inspiration to Africans and the world at large. His life is a challenge for everyone to always strive for a better Africa and indeed world.

In APRA’s opinion there’s no better way to immortalize Annan and preserve his legacy, than for the African Union and nation-states on the continent to adopt and implement policies of human advancement in peace, good governance and people’s welfare which he stood for.

APRA commiserates with members of his family, especially the African fraternity and the world over this irreparable loss.

One Africa!

Yomi Badejo-Okusanya
President
African Public Relations Association (APRA)

NIPR, Public Relations Lecture Center in Lagos

Register now

Lectures for December 2018, NIPR professional examination in Public Relations is in progress at Sunjem Schools, Barracks Bus-Stop, Ifako-Gbagada, Lagos, Nigeria

Contact us for;

- Lectures (Preparatory Class)
- Study Materials
- PR Case-Study Manual
- NIPR Past Question Papers
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Call/WhatsApp,
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The NIPR certificate is equivalent to a B.Sc/HND qualification.p

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*NIPR NATIONAL SECRETARIAT LAGOS*

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*SPECIAL INFORMATION*

Dear PCs, This is to inform those yet to collect their certificates that they should submit photocopy of their old membership certificates to fast-track issuance of new ones.

The certificates may be delivered at the Lagos or Abuja National Office or scan same to info@nipr.org.ng.

Thank you.

Handouts, past questions and PR Case-Studies available for out of Lagos students.


Call/WhatsApp,
08-139458588

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PUBLIC RELATIONS SPECIALISATIONS

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NIPR, PROFESSIONAL EXAMINATION IN PUBLIC RELATIONS

Lectures for December Diet is in progress at Sunjem Schools, Ifako-Gbagada, every Saturday & Sunday.

Contact us for the following;

* lectures/preparatory class for NIPR Examination

* Public Relations Handouts & Past question

* PR Case Studies

* PR WhatsApp Group

Call/WhatsApp:
08-139458588

COMMENCEMENT OF STUDENT REGISTRATION

This is to notify all prospective students for June-July 2019 NIPR PROFESSIONAL EXAMINATIONS in PUBLIC RELATIONS, that student registration has commenced.

BENEFITS OF A PR CERTIFICATE
✔It provides required skills & training in Public Relations.
✔It demonstrates competency in Public Relations.
✔It indicates proficiency in PR
✔It establishes authenticity
✔It is career enhancing.
✔Ability to work in any industry.
✔It qualifies you to practice PR.

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
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