US-based world renowned author and researcher, Seth Godin, once said: "People do not buy goods and services. They buy relations, stories and magic."

Media relations, a subspecialty of Public Relations, can be defined as an organization's relationship with people in news media, comprising: journalists, reporters, and news editors.
PR professionals in media relations are saddled with the task of disseminating newsworthy content about their organizations or clients - across targeted media channels, to specified publics - who consume content from such media outlets.

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