Loyalty is trustworthiness and commitment. It helps in building a foundation in any relationship-including business. Even the customers expect companies to be loyal towards them. To serve this purpose, companies implement Customer Loyalty Programs to build trust among them.
Customer Loyalty Program is a long term marketing effort made by all types of businesses to ensure that customers remain in alliance with them. It is a structured reward program that motivates them by offering various benefits and gives them access to a rebate, free products, and discounts.
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