SSL Certificates are small data files that digitally bind a cryptographic key to an organization's details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. SSL stands for Secure Sockets Layer. It is a protocol that was designed to keep communication over the internet safe.
Data sent via an SSL connection is protected through encryption method that prevents eavesdropping and tampering.

SSL is an industry standard and is used by millions of websites to protect online transactions with customers.
Website visitors now get notified if your website is suing SSL to secure their information or not. Website visitors also knows if the site has a valid SSL certificate by looking for a Green Padlock icon on the web browser. Some SSL certificates can even turn the address bar of the browser green to even more visually increase customer's confidence. Also, the URL of any website using SSL, starts with https:// instead of http://.

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SSL certificate encrypts data between the server and the browser. If you go for cheap wildcard ssl certificate (except SAN certificate), you will generally have to buy an additional SSL certificate for an additional subdomain, whereas wildcard gets you rid of spending extra money on single certificates. With a wildcard certificate, you will not only save cost but also, get amazing features that surely entice you to go with this certificate.

https://comparecheapssl.com/what-is-ssl/. It's like a secure tunnel for your website. It encrypts communication, protecting data like passwords and payments from eavesdroppers, making your site safer and potentially helping with blacklist removal. Think of it as a padlock for your website!