"H&M was forced to apologize Monday for using a black child to model a sweatshirt with a "coolest monkey in the jungle" slogan.

The company removed the offending ad from its website after hundreds of social media users accused it of being racist. It continues to sell the hooded top online. "This image has now been removed from all H&M channels and we apologize to anyone this may have offended," said H&M(HNNMY) spokeswoman Anna Eriksson.

The image of the child in the hoodie appeared on the British version of the Swedish retailer's online store.

Social media users pointed out that two other tops from the same line, one that said "survival expert" and one with images of animals, were modeled by white children."

Useless apology,did this shirt did it not go through production manager? Human resource manager ? And even the photographer taking the pics? Would they say they did not know it was racists? Worse. Of all they used a BLACK BOY as the shirt model.that is a clear sign of racism!apology my foot!! To hell with them and. Their clothing line

Funniest of it all
The whole 12 board members are all white.