Digital Marketing Executive

An advertising company located at Lagos is seeking for a Digital Marketing Executive


The day-to-day
Typically, a digital marketing executive will:


As Digital marketing executives you will oversee the online marketing strategy for the organization. you plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website(s).

In addition, you will engage with the public through social media and ensure visitor flow to digital sites. As Digital marketing executives you will also analyze and report on visitor data and devise a new ways to market products.

Responsibility

Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization’s website(s)
Write and optimize content for the website and social networking accounts such as Facebook and Twitter
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events


Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
Project management skills: as Digital marketing executives you will also need to be good at handling time-sensitive projects and working to deadlines


Minimum Qualifications

Bachelor's degree in ICT or any related Field
3-5 years in digital marketing role
Excellent written and verbal communication skills
Scriptwriting
Content management and Editing

If you're looking for a great opportunity to make your mark, look no further and send in a CV to this email: address with a passport photograph to Chizoba.Anyanwu@crestpublicityltd.com
If you don’t hear from us after two weeks of publication..Know you didn’t meet our need

apply now.