Sales is the heart of every business. Whether you work for a company as a marketer or sales representative or you own a business, having the right skills to close deals and sell more is unbelievably important.

Many salespeople learn mostly from experience to gain sales knowledge. However, you can cut down on your learning curve by learning from selling experts who have penned down their experiences. I have carefully selected these top 5 sales books available in Nigeria to help your sales career:

1. The Psychology of Selling by Brian Tracy
The Psychology of Selling has been described as a superb, practical, easy to read book which teaches the very fundamentals of professional salesmanship. It is a great book on selling for those new to the art of selling and top-performing salespeople. It is an instructional blue print, a roadmap to a successful sales career.

2. Influence: The Psychology of Persuasion by Robert Cialdini

If you want to be successful in your sales career, you must have the ability to persuade others. You can improve your professional persuasion skills by following the six psychological principles that make people comply. Mastering these principles would lead to your potential clients or customers responding positively to your sales pitch. It has been described as a guide to getting what you need in a fair and ethical manner.

3. How to Win Friends and Influence People by Dale Carnegie

This is a classic that should be read as often as possible. Dale Carnegie says don’t try to be right. Instead, be genuinely interested in others and respect other people’s opinions. It is a self-help book for learning to relate with people.

4. The Greatest Salesman in the World by Og Mandino

Og Mandino tells the story of Hafid, a poor camel boy who eventually achieves success to teach aspiring salespeople the ultimate best selling principles. The Greatest Salesman in the World is a very interesting and insightful read.

Source: http://www.bookstomydoor.com/top-5-books-in-nigeria-for-marketers-and-salespeople/

5. How to Master the Art of Selling by Tom Hopkins

After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Tom Hopkins teaches how to create the perfect selling climate and how to ask specific questions. He also teaches effective phone techniques and how to handle objections and what to do when you hear “no”. It has been described as one of the most useful books on selling.

Have you read other great books on selling? Feel free to share.

Source: http://www.bookstomydoor.com/top-5-books-in-nigeria-for-marketers-and-salespeople/