In the advent of technology, people are turning to the internet different reasons in which top ones are buying and selling. For a business to grow, it has to reach new customers and effectively keep new ones that is the reason brick and mortar businesses should take advantage of internet to grow their business. The good thing about an eCommerce website allows a retail store to break-through the limitations a physical location presents, while increasing sales of its products.

Projections from eMarketer are showing rapid worldwide ecommerce growth through 2018. This year is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In the U.S. alone, ecommerce growth is anticipated to be somewhere between 11.6 and 16.5 percent from 2013 to 2018. The stats back up the notion that the ecommerce model is a good choice for entrepreneurs that are looking to start a new company, or those that are interested in diversifying and expanding.
Here are some reasons to have an ecommerce site:

An ecommerce website expands the geographical reach of your company
M&R explains, Physical stores are perfect for your customers who live nearby, but how will you reach potential customers who live too far from your store front? An eCommerce site expands your customer base and increases your revenue. Google ads and SEO ensure customers find you through search engines. While your physical store can’t be open all the time, an eCommerce store never closes, so you can sell products at any hour of the day.

[/b]Ability to open your store 24/7[/b]
An ecommerce website, you will give your audiences to purchase from you not just during regular store hours but throughout the day. Whether it is Sunday or a national holiday, your estore is always open. This too helps you to make more sales, hence boosting sales.

Increase visibility of store promotions.
Hubspot explains that every store has certain promotions and are always looking for ways to spread the word about their newest deals. Your eCommerce store is another avenue to market your special promotions. Promotions help the business grow short- term with increased sales and long-term since promotions typically include a sign-up step – giving you the ability to reach out to these people later for repeat business.

Collect lead and customer data for email marketing
We know it’s tough to collect email addresses and other useful information during checkout in your store. Gathering information online is much more effective as website visitors can do this on their own time. Email marketing gives you the ability to increase new and repeat business by strategically and continuously re-engaging prospective customers. This opportunity doesn’t exist for businesses strictly running a physical storefront. You’ll also need to develop ways to capture email addresses with various offers your website can provide.

If you want to get into ecommerce then you need a website! Opportunities in E-Commerce are growing day by day, This is the time to engage ecommerce for your business and family. Visit our website www.ecommerce.summitexpo.com.ng to know more & register for forthcoming first ever ecommerce summit & Expo in Ibadan, where you will get to learn so much more about ecommerce.