You've successfully produced and launched your product/service and you can't wait to tell the whole world the beauties of your masterpiece.

Then you go about deploying your creative juices, showing off your product in diverse colours and stories.

Please stop it already.

Dont answer Ebuka today and become Emeka tomorrow.

Be consistent. Stick to your script.

Imagine MTN adding green to their yellow or Super Eagles wearing red.

Its as confusing as it is counterproductive.

The number of options consumers have concerning a particular product (e.g phone) is already confusing.

Your inconsistency makes it more confusing for them so they drop you like hot akara without thinking about it.

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Consistency creates trust.

Increases your chances of being remembered.

Being remembered increases your chances of being patronized.

It also puts you off as a strong brand.

A particular industry in Nigeria that is seriously utilising this is the photography industry.

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But I'm not as rich or big as MTN, you say.

To that I'll say: Don't you want to be as big as MTN?

Do you bake cake?
Use the same logo and colours in all your cake pictures.

Do you make bags and shoes?
Put an inscription of your company in your works.

Maybe you're as good as having many followers in your social media account....

Have the same logo throughout the different platforms and don't compromise the colour or logo.

Dont go off ranting about government issues today, sports tomorrow and religion on your business account except you're using trending issues to sell your goods.

Be cold or be hot or be spewed out.

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