Unity Bank has rolled out unstructured supplementary service data (USSD) shortcode: *7799# in order to enhance customer access to quality banking services. The service data according to a statement from the bank, was part of the effort to strengthen retail banking offering and expand channels for financial inclusion penetration.

Unity Bank’s USSD (*7799#) code is the first 4 digit code to be introduced to the banking market and it is designed not only for the fast, secure and mobile banking experience but also offers high-performance service options and appreciable degree of flexibility that enable customers to bank the easy way.

The services available on the USSD code according to the lender, including account opening, funds transfer, balance enquiry, airtime recharge and payment of utility bills. Account holders are equally able to verify their BVN on the platform.

A statement from Unity Bank said that the introduction of the Quick code (*7799#) was intended to boost alternate banking channels currently being offered in the market; especially in terms of greater control and access, which the customers are able to exercise on the Bank’s USSD platform.

According to the General Manager, Products & Channels Directorate of Unity Bank, Mr.Bonaventure Okhaimo, the unique 4-digit code is easier to position in the mind of our customers. While attesting to the security of the platform, he noted that the mechanism for resolving challenges, which sometimes are associated with mobile banking platforms has been enhanced by increased automation.

The *7799# service is one of the platforms riding on Bank’s Retail Banking strategy to further drive financial inclusion. Unity Bank Plc recorded N65 billion in gross earnings for the third quarter ended September 30, 2017.

The bank in its statement to the Nigerian Stock Exchange posted gross earnings of N65.03bn and a pre-tax profit of N2.7 billion.

SOURCE: https://brandspurng.com/unity-bank-unveils-ussd-code-to-drive-mobile-banking/

Good one