Do you think u don't need a video Ad?
Read this and have a rethink.
Below are reasons why you definitely need a video ad to promote your business.

1. Interest And Engagement Rate: Research has it that video ads sell faster than other forms of advertising even though the the engagement rate depends on the content and marketing of the video.
Have you ever read a long post and giving up before getting to the end?
Why did you give up?
Could it be because the post happened to be boring?
What's the most likely cause of this boring post?
I will give some reasons as to why you get so bored of reading such posts.

a. Writing is a art that needs professional skill to achieve the best engagement rate ever. A writeup must be juicy enough to capture the mindset of readers and without that juice, the writer looses his audience. Some writers lack the skill involved in writing, pick up a piece of paper and begin to write what I personally call junk.

b. A writeup, especially an ad must contain a solution to problems your audience would most likely be facing but instead of addressing those issues, the writing chooses to write what he feels like.

c. Some writers lack a sense of humour. They don't know how well to carry their audience along within a short time space. They writing as though they are writing without creating an imaginative picture within the heads of their audience.

If you lack what it takes to gain your audiences' interest and engagement in a limited time space, a video can achieve that once you have the right concept, technical know-how and tools to make it work.

2. Faster Success Rate: Success rate is relative, depending on whether you are looking for impressions (i.e. number of people that bother to view or read your ad piece) or action(i.e. number of people that decide to click your link, contact you or send you a mail). Once you have a clear definition of what success means to you, then and only then can you know the best way to achieving that success. If you define success as the number of people that take action, you will achieve that faster by making your audience see reasons why they need to take action immediately. These reasons can be summarized better in a video rather than in a text ad.

3. High Motivation Rate: The art of telling a story is technical when using a video but not as difficult as when writing. Most people lost their audience faster when writing because they lack the needed skill to engage them. This factor hinders them from taking actions when reading a writeup but since a video comprises of several scenes (with imaginative static or moving pictures and fewer texts) that captures the eyes and minds of viewers, they would be keen on seeing the end of the video and will be further motivated to take action.

4. Nail on the Head: Compared to text ads and some kinds of banner ads that confuses viewers, video ads on the other hand hits the nail on the head. It tells the audience who you are, what you're offering them, why they need to get what you're offering them and how they can get it without beating around the bush with unnecessary talks. Some refer to it as "stories for the gods" and others refer to it as "stories that touch".

5. Less Cumbersome: A video ad compared to a text ad is less cumbersome. It might take longer time to pass across the message but is less cumbersome because it contains fewer words. As the saying goes, "simple is more", video ads are simple and pass across the right message without taking the viewer round about a merry-go-round of "stories that touch".

This should serve as a mind opener for you to give your business, brand or company that facelift. Try video marketing today and your business will experience dramatic change in a matter of days, weeks, months and years so long as you get it right.

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Looking for a reliable video production company in DC? Look no further than Cine.salon. Based in the heart of the city, we specialize in producing engaging videos for various industries.