BLACK EXCELLENCE

The year 2017 enveloped the talents and potentials of the black race than in any year; records were made and already existing ones were broken. 2018 will in fact be a better year as it has kicked-off with Oprah Winfrey becoming the first black woman to receive the Cecil B Award at the 75th Golden Globes Awards. This is a win for all people of colour. The biggest win was when President Hussein Obama became the leader of the free world.

In past times when racism was most gruesome, phenomenal men and women such as Martin Luther King, Malcom X and Maya Angelou rose to the occasion of fighting the bane racism. Now, racism is more subtle. However, we cannot be complacent with the progress made. The Carl Andrews brand inspired by the greatness exhibited by individuals like Kanye West, Jay Z, Wizkid, Beyonce, Chimamanda Adichie, Martin Luther King Jr, Will Smith, Aliko Dangote, among other personalities that have relentlessly proven that being black is not a disadvantage, has created a collection named ‘Black Excellence’.

This new collection highlights the poise and unapologetic swag of the black race with hopes that it would inspire people of colour to do better without doubts of their capabilities. Akon rightly averred at the Youth Connekt Africa Summit ‘17 that “this world is about branding and marketing… we have to be here to tell our own stories. Directors, film makers, entertainers and the press, it’s gonna be your job to redefine what people think about Africa.”

The creative director of the Carl Andrews brand, Carl Eze, has made it a responsibility to relay to the world the ultimate perquisite of being African – Black Excellence