The tiff between two of the most powerful men in Silicon Valley started last week when Cook was asked what he would do if he were Zuckerberg in the wake of the Cambridge Analytica scandal. He responded saying "I wouldn't be in this situation."

The Apple CEO went on to denounce social media platforms for monetizing users and their corresponding private data. His larger point was that social media services are free, but in order to remain that way, the companies must sell advertising based on some user information and of course, Zuckerberg defended this practice.

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