Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs.
This article tells you about the advantages of selling online, what you need to consider when creating an online shop and the consequences of getting it wrong. If you choose to work with a third party to build your online shop, this guide will help ensure you ask them the right questions.


Benefits of selling online
Selling online has a number of advantages over selling by traditional methods, including:
Making savings in set-up and operational costs. You don't need to rent high street premises, pay shop assistants or answer a lot of pre-sales queries.
Reducing order processing costs - customer orders can automatically come straight into your orders database from the website.
Reaching a global audience, thereby increasing sales opportunities.
Competing with larger businesses by being able to open 24 hours a day, seven days a week.
Being able to receive payment more quickly from online transactions.
Attracting customers who would not normally have investigated your type of high street outlet.
Improving your offerings using the data gathered by tracking customer purchases.
Using your online shop as a catalogue for existing customers.
Online selling will work best if you have:
well-defined products or services that can be sold without human involvement in the sales process
fixed prices for all types of potential customers
products or services that can be delivered within a predictable lead time
Many businesses can run pilot e-commerce sites without significant investment. However, creating a fully automated online shop tailored to meet your precise requirements could be expensive.
Whatever form of online shop you choose, it's important to take a strategic view. If you launch a website that disappoints your customers or is overwhelmed by traffic, you risk damaging your reputation and losing sales.

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