Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website.


Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage.

Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’.

Henceforth, the service was renamed to Google Analytics.

Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website.

Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.

Some of the features of Google Analytics are given below.

Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results.


It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (on your website) which will gain you profits.

As the service is available in many languages (English, German, Spanish, Korean, etc.), there is a wider scope for improvement of the site along with the marketing campaign.

As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. E.g.

Instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking.

Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don’t have to hunt for the reports.

You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, e.g.

If you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this month's reports with last month’s reports.

Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.

Another special feature of Google Analytics is the Funnel Visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle.

Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site.

Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic.

Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials.

Hence, it provides you a better option for the market analysis & gives you more options for setting up or modifying your campaign to increase the market value of your website.

From
Mbonu Watson C
Source https://nairalearn.com/

how do you paste the tracking code on your site ...lets say blogger blog.

Web Analytics Training

Web Analytics provides an incredible opportunity for using data to solve business problems. Rather than relying on gut instinct or intuition, data can provide near-concrete insights that lead to high confidence decisions. Web Analytics includes analyzing how users interact with your content and websites, as well as how your competitors are performing in their online efforts. In this module, we will cover the importance of Web Analytics as well as some of the opportunities of using data to make smart business decisions.

There is one single number that provides quick insight into how your business is performing, and it’s called a Key Performance Indicator, or KPI. KPIs help businesses define their goals in real numbers, not abstract ideas. In this module, we will explain the definition of a KPI, the importance of KPIs, and the key attributes for establishing great KPIs in your own business.

https://corporateshepherds.com/course/web-analytics-training/

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Thanks for the information. However, it is hard to understand Google Analytics in one day. It can take some days, it all depends on how much time you spend on it. I had to learn how it works some years ago to notice all the trends in all the world. It took me a month but now I can find what I want in some seconds. It helped me to open some companies which brings me good money for some years. If you know how to interpret google analytics data, you can make money easily. Now there are many services which can help you to learn it.

jogncartman:
Thanks for the information. However, it is hard to understand Google Analytics in one day. It can take some days, it all depends on how much time you spend on it. I had to learn how it works some years ago to notice all the trends in all the world. It took me a month but now I can find what I want in some seconds. It helped me to open some companies which brings me good money for some years. If you know how to interpret google analytics data, you can make money easily. Now there are many services which can help you to learn it.

Can you tell me more information about it? Let's talk in pm