It’s all about finding the best value for money. Whether that’s the right prices, the right markets or even the best time to put your bet on, follow these tips from an ex-betting shop employee and see if you can make the most from your gambling experience.

1. Know your sport inside out
It's not just about which football team has won their last six games but how well they have really played offensively and defensively. Were they good at keeping possession or were they lucky?
Which tennis player is having a spat with their coach? That golfer might have won two majors this season but how much experience does he have on a links course?

These are the kinds of details that will inform your betting and will better prepare you for spotting those good-value markets.

2. The favourite doesn't always win
This seems obvious to point out but it is difficult for any punter to ignore the price bookies have given.

A good example? When Rafael Nadal took on Fabio Fognini at the Barcelona Open back in April, bookmakers had Nadal as the heavy favourite. He was as short as 1/10 with some.

On the surface this would make sense. Nadal is the King of Clay and has won this very tournament a record-breaking eight times.

What the bookmakers had overlooked was that Fognini had beaten Nadal on clay only a few months earlier in Rio De Janeiro. Combine this with Fognini's record of knocking out top seeds and suddenly his 8/1 price is looking very attractive.

Fognini went on to beat Nadal in straight sets.

3. Don't just stick to one bookmaker – shop around
There is a big emphasis on brand loyalty in the betting business. Because it's such a competitive sector, companies will try and lure you to bet with them and only them.

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