MAJOR SECRETS ON HOW TO PROFIT FROM BEAUTY AND PERSONAL CARE PRODUCTS.



The outlook for the African cosmetics, beauty and personal care products market is very positive for the coming years. In our usual tradition, let’s explore the fundamental reasons for the huge and growing demand for beauty and personal care products across Africa.


#1 – Cosmetic products have become a basic and daily need:

In today’s world, cosmetics have become a very basic need. Everyone, including poor people, will go out of their way to enhance the way they look, feel and smell.

Besides helping us with our personal hygiene, cosmetics have become vital to our self-esteem and largely determine how other people treat us and our ability to influence them.

It’s not a surprise that beauty and skin care products are the fastest selling items in Africa after food!
That modern Africans have a basic need for beauty and personal care products is only one part of the equation. Africa’s current population of roughly one billion people is expected to rise to 2.3 million by 2050. This can only mean one thing – more demand for beauty and personal care products!


#2 – The young and fashion-conscious population is fueling demand.

Africa is home to the youngest population in the world with more than half of its one billion people below the age of 20.
What is more interesting is the presence of a large and growing amount of fashionable youths.

The Development Bank describes ‘middle class’ as those who spend between $2 to $20 a day. At the moment, there are more than 300 million people on the continent who fit into this category.

A significant majority of Africans in the middle class are young and educated city people who are very aware of (and heavily influenced by) modern trends in grooming, fashion and western culture.

Because most of them hold salaried jobs or own a small business, these guys and ladies have more spending money at their disposal. Due to their tastes and desire for the ‘feel good factor’ they are driving the demand for consumer products like beauty and skin care products across the world.

In our society, women experience a greater burden and pressure to look beautiful.

This is the main reason why hair products and extensions, skin care and make-up products are the largest and most lucrative segments of the global cosmetics market. Of course, these segments are targeted at, and dominated by, female consumers.
Every year, in addition to other basic cosmetics, women around the world are the biggest spenders on all kinds of make-up, skin care and hair products.



#3 – Make up

Make up (which is also commonly referred to as ‘colour cosmetics’ or ‘decorative cosmetics’) includes a wide range of products used especially by women on the face, eyes, lips and nails.

This category is so segmented that there are very many niches catering to several specific needs.
The common products in this category are: lipsticks, concealers, foundation, face powder, blushes, mascara, eyeliners, nail polish and make up removers.

In addition to many international designer brands in the market (such as Mary Kay, Maybelline, Clinique etc), several African-grown and promising makeup brands like Nigeria’s House of Tara and Kenya’s Suzie Beauty line are becoming very successful.



WE WILL BE REVEALING MORE SECRETES, STRATEGIES AND ALSO HOW TO PLAN AND MANAGE COSMETIC BUSINESS IN OUR NEXT ARTICLE

MAJOR SECRETS ON HOW TO MAKE BIG CASH FROM BEAUTY AND PERSONAL CARE PRODUCTS 002 COMING UP VERY SOON


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MAJOR SECRETS ON HOW TO MAKE BIG CASH FROM BEAUTY AND PERSONAL CARE PRODUCTS 002 COMING UP VERY SOON.

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